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THE LOWDOWN

THE LOWDOWN

NHS news, analysis and investigation

Independent journalism, research and creative content

From people committed to the idea that we all should have access to free, high quality healthcare.

Design brief

  • To design a publication layout and a logo for The Lowdown – a new publication, providing news, analysis and investigations about the future of our NHS and healthcare

 

  • To represent a small organisation of committed writers, researchers and creatives – sharing the goal of generating evidence and getting to the truth to protect and improve the NHS

 

  • The design must work well both online, through social media and website, as well as offline through promotional materials.

 

  • To design a logo for Minternet Web Design

 

  • Where required to include the tagline “Fresh, Clean, Crisp Web Design”
  • To represent a sole trader, who works with, and has a passion for web design and development.
  • To represent a social individual who supports the design and development community.
  • Where possible promote a professional individual who is happy to discuss requirements face to face, and to listen to and respect clients input and ideas as part of a collaborative service.
  • To promote a business with a transparent and honest service.
  • Where possible promote the unique personal history of being a part-qualified architect.
  • To target individuals who are looking for a cost effective, comprehensive web design service.
  • The design must work well both online, through social media and website, as well as offline through promotional materials.
  • The design must be simple, elegant, clean and minimal to fit Minternet design ethos: “Fresh, Clean, Crisp Web Design”
  • The design must not be loud, bright, busy or cluttered.
  • Where possible the design should promote the following words: Professional, friendly, timely, competitive, ambitious, relevant, enthusiastic, accessible, creative, knowledgeable, informed and skilled/talented.
  • Focus on Attention to detail: A core focus of the business ongoing.

 

 

 

  • To represent a social individual who supports the design and development community.
  • Where possible promote a professional individual who is happy to discuss requirements face to face, and to listen to and respect clients input and ideas as part of a collaborative service.
  • To promote a business with a transparent and honest service.
  • Where possible promote the unique personal history of being a part-qualified architect.
  • To target individuals who are looking for a cost effective, comprehensive web design service.
  • The design must work well both online, through social media and website, as well as offline through promotional materials.
  • The design must be simple, elegant, clean and minimal to fit Minternet design ethos: “Fresh, Clean, Crisp Web Design”
  • The design must not be loud, bright, busy or cluttered.
  • Where possible the design should promote the following words: Professional, friendly, timely, competitive, ambitious, relevant, enthusiastic, accessible, creative, knowledgeable, informed and skilled/talented.
  • Focus on Attention to detail: A core focus of the business ongoing.

 

 

 

 

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NHS Support Federation team